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Still, the heart of the business has remained local. Here they sell surfboards and all surfing accessories, sponsor contests, give lessons, and Sterling both directs and produces movies about the sport. Every year, they make a contribution to the local Surfers Memorial, which has taken place since 1990.
On Valentine's Day 2011, Yancy Spencer III unexpectedly died of a heart attack while surfing at one of his favorite spots in Malibu, California. His vision has carried on, and the surf shops continue to grow. New locations have opened, more surfers enter the water - as shown by the more than six-several hundred attendees of the annual surf camp attendees in 2011.
Future generations will continue to carry the love of surfing and be inspired by the memory of Yancy Spencer III by the statue of him that was unveiled on February 16, 2013 on Pensacola Beach.
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