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Starting around January 2007, media companies [[Lamar Advertising]] and [[Bill Salter Outdoor]] posted several billboards featuring silhouettes of a cartoon boy and girl chasing a rabbit. The billboards had no other words or identifying logos. Representatives of the companies confirmed that the boards were part of a "teaser campaign" of a client who wished to remain anonymous.<ref>"Chasing this rabbit just might drive you mad as a hatter." ''Pensacola News Journal'', January 30, 2007.</ref>
On [[March 20]], [[2007]], the developers held an extravagant "announcement party" at the [[Saenger TheaterTheatre]] featuring a private concert by country star [[Wikipedia:Travis Tritt|Travis Tritt]]. Subsequent marketing materials have described the development as the quintessential laid-back Southern town with slogans like, "Part memory lane, part Wisteria lane."
==Financial problems==
