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{{Infobox Organization
|name=Downtown Improvement Board
|image=DowntownPensacolaLogo.png
|image_border=
|size=288px
|caption=
|mission=
|motto="What a life!"
|formation=[[1972]]
|extinction=
</googlemap></div>
The 44-block area of the DIB is an uneven collection of commercial properties centered roughly around [[Palafox Street]], bounded to the north by [[Belmont Street|Belmont]] and [[Wright Street]]s and to the south by [[Lexington Plaza]]. The east-west axis is centered along [[Garden Street]] as far east as [[Alcaniz Street|Alcaniz]] and as far west as [[A Street]].
==Projects==
===Downtown parking===
{{sectstub}}
===Retail strategy===
On [[December 6]], [[2007]] the DIB unveiled a study by Fort Lauderdale-based firm [http://www.marketingdevelopments.com/ Marketing Developments] which laid out a two-year roadmap to improve the downtown retail environment. Among the recommendations:<ref>[http://www.downtownpensacola.com/Business/RetailStrategy.pdf Retail strategy]</ref><ref>"Downtown businesses laud retail report." ''Pensacola News Journal'', December 17, 2007.</ref><ref>[http://ricksblog.biz/?p=2658 HarborTown?] Rick's Blog, December 7, 2007.</ref>
*Change one-way streets to two-way.
*Encourage business owners to keep later, more consistent hours of operation.
*Hold weekend markets on the [[Palafox Street]] median.
*Market downtown area under the name "HarborTown."
===Expansion efforts===
