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{{arch-stub}}
new pic
{{Infobox Building
|image=OldOperaHouseSite2OldOperaHouseCrowd.jpg|caption=Historical sign marks the site A crowd of the old opera houseOpera House patrons fill Jefferson Street
|name=Pensacola Opera House
|location=[[Jefferson Street]] at [[Government Street|Government]]
==Pensacola Advertising Company==
[[Image:OldOperaHouseSite2.jpg|thumb|right|160px|Historical sign marks the site of the old opera house]]
In [[1902]] then-owner [[John M. Coe]] created the "Pensacola Advertising Company," a small poster business to promote the opera house. He took a business partner, [[Charles W. Lamar, Sr.]], in [[1905]]. When the two men dissolved their business relationship in [[1908]], the poster company went to Lamar and was renamed [[Lamar Advertising]]. According to Lamar company lore, "a coin toss was used to divide their assets," and Lamar "lost."<ref>[http://www.lamar.com/main/about/History.cfm Lamar Company History]</ref> Of course, the opera house was destroyed eight years later, while Lamar Advertising went on to become a billion-dollar multinational.
<references/>
[[Category:Historic theaters]]
[[Category:Demolished structures]]
