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==Construction==
[[William Swift Keyser]] purchased the Palafox Street site from the [[West Florida Steam Bakery]] on January 28, 1910. The $85,000 purchase — about $2.3 million in 2018 dollars — set a record-high price for Palafox Street frontage.<ref>[https://www.newspapers.com/clip/32160765/brent_keyser_real_estate_transactions/ "Largest Real Estate Deals in Many Years Put Through"]. ''The Pensacola Journal''. January 29, 1910. p. 1. Retrieved June 1, 2019 – via [[Wikipedia:Newspapers.com|Newspapers.com]]</ref> In addition to the bakerySeveral months later, Keyser purchased the adjacent property was , formerly the site of the [[Sisters of Mercy]] convent and school.<ref>[http://brokert10.fcla.edu/DLData/CF/FullText/fhq_37_3.txt Florida Historical Quarterly, Volume XXXVII, January-April 1959, Numbers 3 and 4]</ref>
The contractor for construction of the Keyser Building was the local [[C. H. Turner Construction Company]]. Workers began excavations for the building's foundation in September 1910.<ref>[https://www.newspapers.com/clip/32159885/foundation_work_keyser_building/ "To Start Work on Foundation"]. ''The Pensacola Journal''. September 18, 1910. p. 7. Retrieved June 1, 2019 – via [[Wikipedia:Newspapers.com|Newspapers.com]]</ref> Construction was completed by October 1912.
