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{{Infobox Defunct Business|name=Dodson, Craddock & Born Advertising|logo=[[Image:DCB_Sign.jpg|140px|center|DC&B 1980 logo]]|image=DCB_GroupPortrait.jpg|caption=Pat Dodson, Patricia Thornton Born & Frank Craddock|type=|industry=Advertising|products=|services=|location=4711 [[Scenic Highway]] (1967)|established=[[1958]]|founder=[[Mayhew "Pat" Dodson]]|defunct=[[2000]]|fate= Merged with|successor=[[Duncan McCall Advertising]]|owner=|ownertitle=|employees=|revenue=$1.3 million (1999)<ref name="merger">"Ad agency merger draws on the best of old and new." ''Pensacola News Journal'', August 1, 2000.</ref>|income=|website=|slogan=|mapcode=}}'''Dodson, Craddock & Born, Inc.Advertising''' ('''DC&B''' ) was one of the oldest first full-service advertising agencies agency in Pensacola before its merger with [[Duncan McCall]] in [[2000]].

==Origins==The agency firm was founded in [[1958]] as the '''Pat Dodson Agency''' by ex-Marine captain [[Mayhew "Pat " Dodson]], who borrowed the $75 needed to buy a city license. He was joined that year by local artist [[Frank CraddockPatricia Thornton Born]] and . Their first office was located at 314 South [[Patricia Thornton BornBaylen Street]], who had recently designed a building that, according to rumors, was previously a brothel in the now-iconic city's [[Pensacola Beach signred-light district]], joined the firm in . The agency's initial clients included [[1961Mutual Federal Savings & Loan]], and they were incorporated by the state on [[May 1First National Bank of Milton]], and the [[1962Bank of Jay]].<ref name="sunbiz">[http://www.sunbiz.org/scripts/cordet.exe?action=DETFIL&inq_doc_number=258496&inq_came_from=NAMFWD&cor_web_names_seq_number=0000&names_name_ind=N&names_cor_number=&names_name_seq=&names_name_ind=&names_comp_name=DODSON&names_filing_type= SunBiz.org record]</ref>

Some of its major clients included [[WestinghouseFrank Craddock]], returning home after serving as a bomber pilot in the [[Champion InternationalKorean War]], joined Dodson and Born in [[Landrum Staffing1961]] and a number of , reportedly asking (half-jokingly), "What's an ad agency?" They were incorporated by the state as '''Dodson, Craddock & Born, Inc.''' on [[McDonald'sMay 1]] franchisees, which they served for 27 years, longer than any other agency in the country[[1962]].<ref name="sunbiz">[http://www.sunbiz.org/scripts/cordet.exe?action=DETFIL&inq_doc_number=258496&inq_came_from=NAMFWD&cor_web_names_seq_number=0000&names_name_ind=N&names_cor_number=&names_name_seq=&names_name_ind=&names_comp_name=DODSON&names_filing_type= SunBiz.org record]</ref>

In ==Growth==The young agency soon acquired clients including the [[Santa Rosa Island Authority]], [[2000Spearman Brewery]] the firm merged with , Pensacola's [[Duncan McCall Municipal AdvertisingBoard]], then a graphic design and photography firm specializing in brochures and catalogsplus several smaller businesses. Under the terms One of their most recognizable projects was the agreementneon [[Pensacola Beach sign]], designed by Pat Born, that stands near the DC&B principals — Craddock, president [[Mary NolanBob Sikes bridge]] . As art director and vice-president [[Harriet Krippes]] — received a share of profits for three years following the merger. A voluntary dissolution agency, Born was filed on selected Ad " Man" of the year by her peers in [[May 61960]], and also won the area's first [[2004]http://www.aaf.org/default.asp?id=110 Silver Metal Award]sponsored by the American Advertising Federation and Printer's Ink magazine.<ref name="sunbiz"/>

==References=={{refbegin}}Dodson, Craddock & Born Advertising was Pensacola’s first full service advertising In [[1962]] the agencybegan a partnership with the regional [[McDonald's]] restaurants that lasted for 26 years. Mayhew "Pat" Dodson, ex-Marine Captain, founded Among the advertising company in 1958 as employees who joined the Pat Dodson Agencyagency shortly thereafter were media buyer [[Mary Nolan]], borrowing the $75 needed to buy a city license. He was joined that year by local artist Patricia Thornton Born. Their first office was located at 314 S. Baylen Street. According to Pat Born it was rumored to have once housed a well-known brothel. Initial clients included Mutual Federal Savings & Loancopywriter (and later national columnist) [[Charley Reese]], First National Bank of Milton and the Bank of JayTV/radio producer [[Harriet Krippes]].

The growing agency made several moves to different quarters in the [[Image:DCB_GroupPortraitSeville Square Historic District]], which Dodson was instrumental in helping to preserve. They finally built new offices at 4711 [[Scenic Highway]] in [[1967]].jpg|200px|thumb|left|Mayhew "Pat" DodsonThrough the years the agency served a wide variety of clients including financial, health care, Patricia Thornton Born fine restaurants and Frank Craddockauto parts. Their industrial clients including the [[St. Regis Paper Company]], [[Champion Paper]], [[International Paper]]and [[Image:DCB_Sign.jpg|200px|thumb|left|1980 logoWestinghouse]].

One After the passing of their most famous and popular projects was the neon billboard that leads the way to Pensacola Beach. Designed by Pat BornDodson in [[1975]], in Frank Craddock assumed the early 1960s presidency of the giant billboard features agency, a neon billfish that lures tourists to Florida's Pensacola Beach. Recent talk of replacing the historic sign with one more up to date brought out vocal defenders who managed to save the billfish from an ignoble fateposition he held for 25 years.

==Merger==In 1961 Frank [[2000]], Craddockretired and Mary Nolan became president of the agency. That year, the firm merged with [[Duncan McCall Advertising]], returning home after serving as then a bomber pilot graphic design and photography firm specializing in the Korean War, joined Dodson brochures and Born to incorporate as Dodson, Craddock & Born Advertisingcatalogs. Only half joking, Frank was heard to ask at Under the terms of the timeagreement, "What's an ad agency?" He soon found out as the young agency acquired the Santa Rosa Island Authority, Spearman Brewery, Pensacola's Municipal Advertising BoardDC&B principals — Craddock, plus several smaller businesses. As Art Director Nolan and Vice President vice-president Harriet Krippes — received a share of profits for three years following the agency, Pat Born was selected Ad merger.<ref name=" Manmerger" of /> Mary Nolan remained a media director with the year by her peers in 1960 and also won the first Advertising Silver Metal Award sponsored by the Advertising Federation of America and Printer's Ink magazineDuncan McCall firm.

In 1962 a call came from McDonalds Corporation which led to 26 years of continuous advertising and public relations service to one of America's largest corporations. Mary Nolan joined the agency as medial buyer. She perfected her media buying skills by attending yearly seminars held at the McDonalds headquarters in Oakbrook, Illinois . Other employees of note were national columnist Charlie Reese who wrote copy for the agency, and Harriet Krippes who directed radio and television commercials for more than a quarter century. The growing agency made several moves to different quarters in Pensacola's historic district, which Dodson A voluntary dissolution was instrumental in helping to preserve They finally built new offices at 4711 Scenic Highway in 1967. Through the years the agency served a wide variety of clients including financial, health care, fine restaurants, auto parts, and such industries as St. Regis Paper Company, Champion Paper, International Paper and Westinghouse. After the passing of Pat Dodson, Frank Craddock assumed the presidency of the agency, a position he held filed for 25 years. In the year 2000 after more than forty years in business, DC&B joined forces with Duncan McCall Agency. Under the direction of Michael Duncan and Bryan McCall, the new larger agency continues the long tradition of providing advertising services to clients from both agencies. Mary Nolan who rose to President of DC&B after the retirement of founding partner Frank Craddockon [[May 6]], serves to this day as Media Director of Duncan McCall Advertising[[2004]]. <ref name="sunbiz"/> Original artwork, historic photographs, business plans, brochures, newspaper ads, etc., are archived in the Special Collections Unit department of the [[University of West Florida ]]'s [[John C. Pace Library]]. This Dodson, Craddock & Born Collection is maintained by the University university as a resource for advertising students and those interested in researching the history of a particular company through its advertising. Learn more about the collection by contacting the University of West Florida. Or drive east on Highway 98 to view the neon billfish still pointing the way to Pensacola Beach. A legacy from Dodson, Craddock & Born Advertising, Pensacola's first advertising agency. By Harriet Krippes

[[Category:Advertising & marketing agencies]] [[Category:Defunct businesses]]