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'''Find ECAT''' is a [[Wikipedia:viral marketing|viral marketing]] campaign launched by [[Escambia County Area Transit]] in [[2008]] to promote the transportation service and demonstrate the importance of ECAT to the Pensacola area.
The campaign purports that the ECAT mascot costume has been stolen, offering video 'proof' of masked assailants tackling the character as he walks on [[Pensacola Beach]].<ref>[http://www.youtube.com/watch?v=5NcYND_MdDA YouTube video of "kidnapping"]</ref> In a video message, ECAT general manager [[Travis LarkinLakin]] asks asked for the community's help in returning the costume.
At the campaign's website, [http://www.findecat.com/ findecat.com], a blog tracks "sightings" of the character and explains why ECAT is "key to the community."<ref>http://www.findecat.com/?page_id=9</ref>
After [[Travis Lakin|Lakin]] was suspended and ultimately fired by ECAT management company Veolia Transportation for allegedly abusing his position, the commercials and YouTube videos featuring him were discontinued.
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