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In [[1999]], Rowland was forced to close, not from a lack of business (the previous year's gross sales were $650,000<ref>"J's Pastry Shop in East Hill will close on April 25." ''Pensacola News Journal'', April 13, 1999.</ref>), but from a shortage of good employees. After failing to sell the business for an asking price of $300,000, Rowland closed the store on [[April 25]].
In June 2007[[1999]], Rowland enlisted the assistance of "business turnaround artist" [[Jack Moran]], who orchestrated a promotional event to demonstrate the bakery's popularity: using the remaining inventory of ingredients and selling pastries to benefit [[FavorHouse]].<ref>"J's back selling treats." ''Pensacola News Journal'', September 14, 1999.</ref> The resulting frenzy had customers lining up around the block, and Rowland was convinced they could make another attempt at the business. They renovated the store, hired a new general manager, [[Gabriel Neyra]], and reopened on [[October 14]], [[1999]].
==Hours of operation==
