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John Appleyard

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New page: {{Infobox Biography | subject_name =John Appleyard | image_name =JohnAppleyard.jpg | image_size =180px | image_caption = | date_of_birth =November 14, 1922 | place_of_b...
{{Infobox Biography
| subject_name =John Appleyard
| image_name =JohnAppleyard.jpg
| image_size =180px
| image_caption =
| date_of_birth =[[November 14]], [[1922]]
| place_of_birth =Beavertown, Pennsylvania
| date_of_death =
| place_of_death =
| occupation =advertising executive, author
| religion =Presbyterian
| spouse =[[Eleanor Appleyard]]
| parents =
| children =[[Diane Appleyard]], [[Dick Appleyard]]
}}
'''John H. Appleyard''' (b. [[1922]]) is an advertising executive, author and civic leader who founded the [[Appleyard Agency]] in [[1959]] and whose prolific writings focus on Pensacola's history.

==Early life==
[[Image:JohnAppleyardWWII.jpg|thumb|right|90px|Appleyard circa [[World War II]]]]
Born on [[November 14]], [[1922]] in Beavertown, Pennsylvania, Appleyard attended the Northwestern School of Journalism and Oxford University before joining the Army during [[World War II]], working across Europe as hospital registrar from 1943-1946.

After the war, Appleyard completed his education at the University of Delaware, where he earned a Bachelor's degree with honors in 1947. He joined [[Wikipedia:Armstrong World Industries|Armstrong Cork Company]] in Beaver Falls that year and was transferred by the company to Pensacola in [[1950]]. He settled in the [[North Hill]] neighborhood with his wife [[Eleanor Appleyard|Eleanor]] and daughter [[Diane Appleyard|Diane]].

==Advertising career==
[[Image:JohnEleanorAppleyardAgency.jpg|thumb|right|120px|John and [[Eleanor Appleyard|Eleanor]] outside the [[Appleyard Agency]]'s early office on [[Moreno Street]]]]
Appleyard went to work with local advertising firm [[Justin Weddell & Associates]] in [[1958]], the same year he was named director of the Florida [[Quadricentennial]] Celebration. He founded his own firm, the [[John Appleyard Agency]], on [[February 2]], [[1959]]. The agency started with only three clients: the [[Port of Pensacola]], [[Baptist Hospital]] and [[Cary & Company]]. By being the first to offer an in-house recording studio and film production for television, it quickly grew into one of the area's foremost advertising firms.

Appleyard also became more heavily involved with Pensacola's growing [[health care industry]] and founded the [[Healthcare Research & Development Institute]] (HRDI) in [[1965]].

John stepped down from the agency in [[1987]], when his son [[Dick Appleyard|Dick]] took over as president. He maintains an office in the agency building for his writing and community work.

==Histories==
[[Image:JohnAppleyardTypewriter.jpg|thumb|left|120px|Appleyard at his manual typewriter]]
{{cquote|Pensacola at the turn of the century was a very different city from most Southern cities at the time. We had the [[Lumber industry|lumber industry]], [[Fishing industry|fishing]], the [[Navy Yard|Navy yard]]. Pensacola was growing like a weed. And you can't transpose hardly anything from the past onto [modern times]. So my determination on doing mysteries is that I want people to remember what it was like. That's why in these short stories, I like to sneak history lessons into each one. So they have a dual purpose — history and mystery.}}

An avid historian, Appleyard has penned dozens of books about Pensacola's past. Many of his works are fictional dramatizations of historical individuals and events.

Despite the advent of personal computers, Appleyard still does most of his writing on a 1954 Royal typewriter. "I gave the computer an honest try," he told the ''[[Pensacola News Journal]]'' in 2001, "but it and I were not compatible."

===Bibliography===
====Family & Individual Histories====
{{colbegin}}
*''The [[Baars family|Baars Family]] Story''
*''The [[Bell family|Bell Family]] Chronicles''
*''A Biography of [[William Rosasco III]]''
*''Bits and Pieces: Unusual People I Knew with [[Braden Ball]]''
*''The [[Cary family|Cary]] Chronicles''
*''The [[Dannheisser family|Dannheisser]] Story''
*''The [[Edward Ball]] We Knew''
*''The [[Greenhut family|Greenhut]] Chronicles''
*''He-Coon: The [[Bob Sikes]] Story''
*''The [[Kugelman family|Kugelman]] Chronicles''
*''The Kugelman Family Story''
*''The [[Levin family|Levin Family]] Chronicles''
*''The [[Lewis Bear]] Story''
*''Never Say Impossible: The [[John Perry]] Story''
*''The Pine Tree Farm: [[Blondie Henry]] Story''
*''The Railroad to Nagasaki: The [[Tom Woody]] Story''
*''The [[Rosasco family|Rosasco]] Story''
*''[[Stephen Russell Mallory]]''
{{colend}}

====Business & Organization Histories====
{{colbegin}}
*''[[ARC Gateway]]''
*''[[Baptist Hospital]] - I & II''
*''Baptist Memorial Hospital''
*''Baylor University Medical Center''
*''[[Bradley's Country Store]]''
*''The [[Brent Block]] - I & II''
*''A Brief Story of the [[Pensacola Chamber of Commerce]]''
*''The [[Downtown Rotary Club]] of Pensacola - 80 Years''
*''The [[Escambia County Blood Bank]]''
*''The [[Escambia County Red Cross]]''
*''The [[First Presbyterian Church]]: Volumes I & II''
*''The [[First United Methodist Church]]''
*''[[Fisher Brown Insurance]]: 90 Years of Fisher-Brown''
*''[[HRDI]]: Volumes I & II''
*''Lumbering Along: The [[W. T. Smith Lumber Company]] Story''
*''The [[Medical Center Clinic]]''
*''One Century: Story of the [[Gadsden Street Methodist Church]]''
*''The [[Pensacola Museum of Art]]''
*''[[Pensacola Port]]: Volumes I & II''
*''[[St. Michael's Cemetery]]''
*''Story of Armstrong Cork Company at Beaver Falls, PA''
*''The [[Tarpon]]''
*''[[Temple Beth-El]]''
*''The [[T. R. Miller Mill Company]] Story''
*''[[United Cerebral Palsy]]: A Pensacola Miracle''
*''The [[Waterfront Rescue Mission]]''
*''The [[YMCA]]" Volumes I & II''
{{colend}}

====Historical books & novels====
{{colbegin}}
*''[[1887]]: The Lumbering Era''
*''The 14th Colony''
*''Across Northwest Florida in 80 Years''
*''Antique Buildings of Pensacola''
*''The [[Civil War]] in Pensacola''
*''Civil War in Pensacola: Letters from Soldiers''
*''Civil War in Pensacola in Pictures''
*''[[DeLuna (book)|DeLuna]]''
*''An Economic History of Escambia County''
*''The Emergence of the Automobile in Escambia County''
*''A History of Escambia County Schools: Volumes I & II''
*''The History of Local Government: Volumes I & II''
*''Industrial History of Pensacola''
*''Management Tier Systems'' (with learning guide)
*''The [[Navy Yard]]: 1825 to 1913''
*''Pensacola: A City Under 6 Flags''
*''Pensacola: Civil War Years''
*''Pensacola: How Its Streets Got Their Names''
*''Pensacola In Pictures''
*''Poppa Golf''
*''The Spanish-French Confrontation''
*''A Short History of Pensacola: Volumes I & II''
*''The Story of Justice in Escambia County''
*''A Summary of Pensacola and the Arts''
*''World War II and Pensacola's People''
*''You Can Get There From Here: Going Places in Northwest Florida'' (written with [[Braden Ball]])
{{colend}}

====Mysteries & children's books====
*''Fifteen Mysteries in Pensacola'' (Vols. I , II, III, IV, V)
*''[[Mysteries of Pensacola 100 Years Ago]]'': 6 each – 1999, 2000, 2001, 2002
*''Pensacola's Street Names: How & Where They Came From'' (coloring book)

==Community service==
{{colbegin}}
*[[City of Pensacola]], Constitutional Bicentennial Commission, member
*[[Downtown Rotary Club]], former president, Paul Harris Fellow
*[[First Presbyterian Church]], elder, teacher
*[[Home Builders Association of West Florida]], former executive director
*[[Junior Achievement]], former director
*[[LIONS Club]], former director
*[[Pensacola Junior College]], adjunct professor
*[[Pensacola Junior College Foundation]], former president, fellow
*[[Pensacola Historical Society]], former president
*[[United Way of Escambia County]], former board member
*[[United Way Foundation]], board member
*[[University of West Florida]], adjunct professor
*[[Wachovia Bank]] Advisory Board, member, former chairman
*[[West Florida Regional Medical Center]] Board, former chairman, board member
*[[Veterans Memorial Park]] WWII Memorial Committee, Korean War Memorial Committee, secretary
{{colend}}

==Awards & recognition==
{{colbegin}}
*[[Pensacola Kiwanis Club]], Citizen of the Year, 1996
*[[Advertising Federation]], [http://www.4aaf.com/awards_silvermedal.cfm Silver Medal], 1989
*[[Downtown Rotary Club]], Man of the Year, 1989
*[[Civitan Club]], Citizen of the Year, 1989
*[[Cordova Rotary Club]], Honorary Member, 1989
*[[Warrington Kiwanis Club]], Honorary Member, 1989
*[[Grover Robinson III|Grover Robinson]] Award, 1989
*Downtown Rotary Club, Citizenship Medal, 1989
*[[Pensacola Historical Society]], Heritage Award, 1988
*Downtown Rotary Club, Paul Harris Fellow, 1988
*[[Escambia-Santa Rosa Bar Association]], Liberty Bell Award, 1988
*[[Chamber of Commerce]]-[[News Journal]], Pioneer Businessman of the Year, 1986
*[[Jaycees Northwest Florida]], Young Man of the Year, 1955
{{colend}}

==References==
{{refbegin}}
*"A man of history & mystery." ''Pensacola News Journal'', December 2, 2001.
*[http://www.appleyardagency.com/ AppleyardAgency.com]
{{refend}}

[[Category:Advertising executives|Appleyard, John]] [[Category:Authors|Appleyard, John]] [[Category:Historians|Appleyard, John]] [[Category:Presbyterians|Appleyard, John]] [[Category:Rotary Paul Harris Fellows|Appleyard, John]] [[Category:World War II Veterans|Appleyard, John]]