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WEAR
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'''WEAR''' is the is the ABC affiliate for the [[Pensacola]], [[Mobile]], and [[Fort Walton Beach]] viewing area. It is the only major affiliate in that market to be broadcast from Pensacola as opposed to Mobile. Its transmitter is located near Robertsdale, Alabama, and its studios are located on Mobile Highway in southwest Pensacola.
As a Pensacola-based station, their newscasts tend to focus on coverage of the Northwestern Florida, area as opposed to [[WKRG]] and [[WPMI]], which predominately feature news concerning the southern Alabama area. WEAR is owned by Sinclair Broadcast Group, which prohibited a Nightline broadcast in 2004 because the company felt it was near anti-war rhetoric. Prior to July 19, 2005 Sinclair prohibited WEAR from broadcasting '''Jimmy Kimmel ''' Live in the late night time slot.
WEAR also operates WFGX, a MyNetworkTV affiliate station broadcasting on channel 35.
==Personnel==
The WEAR news desk is headed by [[Bob Solarski]], who has been anchor since March [[1994]] and was the host and producer of ''Channel 3 News This Week with Bob Solarski''. "This Week with Bob Solarski" had about a two year run before being pulled. Currently there is no full-time co-anchor for the 10pm news. '''Allen Strum ''' is the meteorologist and '''Dan Shugart ''' is sports director and anchor.
Another key news anchor is [[Sue Straughn]], who is one of the few black female news anchors in the area. She started at the station in [[1973]] as a clerk typist and now helms the five o'clock and six o'clock newscasts.
==History==
WEAR began operation on January 13, 1954 which was almost a year after [[WALA]] 10 began. The station was founded by '''Charles Smith ''' and '''Mel Wheeler'''. Initially the station ran shows from both CBS and ABC but in 1955 when [[WKRG]] signed on Channel 3 became strictly an ABC affiliate.
In 1959 WEAR was sold to Rollins' Telecasting. The station continued as an ABC affiliate for many years. In 1987 Rollins Telecasting would merge with Heritage Broadcasting forming Heritage Media. In October of 1997 WEAR 3 was sold to Sinclair Broadcasting.