Frank Masiarczyk was the owner of Franco's Lounge, also Franco's All-Nite Affair, Franco's on Navy, Franco's At Navarre (previously known as Mr Christian's, and later dba as Noah's On The Beach), Franco's in Ft Walton, Big Bertha's (in both Pensacola and Ft Walton), Rex Rox, and 78 different U-Wash-M car washes. He specialized in hosting nightly drink specials, and a $5 Drink and Drown on weekend nights. He also hired a different touring band almost every week, including popular favorites Midnite Special, Larry Heywood and The Atlanta Sideshow, Saint Savage, Four In Legion, and 24K. Several local bands also performed in his establishments, including Flame and The Heaters, The X-Statics, and Exodus. Mr Masiarczyk moved to West Virginia in the late 1980's, and passed on November 28, 2018.