Find ECAT
Revision as of 20:44, 3 December 2008 by Admin (talk | contribs) (New page: thumb|right|Video plea including footage of "kidnapping" '''Find ECAT''' is a Wikipedia:viral marketing campaign launched by [[Escambia County Area Tr...)
Find ECAT is a viral marketing campaign launched by Escambia County Area Transit in 2008 to promote the transportation service and demonstrate the importance of ECAT to the Pensacola area.
The campaign purports that the ECAT mascot costume has been stolen, offering video 'proof' of masked assailants tackling the character as he walks on Pensacola Beach.[1] In a video message, ECAT general manager Travis Larkin asks for the community's help in returning the costume.
At the campaign's website, findecat.com, a blog tracks "sightings" of the character and explains why ECAT is "key to the community."[2]
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