J's Pastry Shop
J's Pastry Shop is a bakery located in the East Hill neighborhood at 2014 North 12th Avenue.
J's originally opened in 1946. It was purchased by David Rowland in 1990.
In 1999, Rowland was forced to close, not from a lack of business (the previous year's gross sales were $650,000[1]), but from a shortage of good employees. After failing to sell the business for an asking price of $300,000, Rowland closed the store on April 25.
In June 2007, Rowland enlisted the assistance of "business turnaround artist" Jack Moran, who orchestrated a promotional event to demonstrate the bakery's popularity: using the remaining inventory of ingredients and selling pastries to benefit FavorHouse.[2] The resulting frenzy had customers lining up around the block, and Rowland was convinced they could make another attempt at the business. They renovated the store, hired a new general manager, Gabriel Neyra, and reopened on October 14, 1999.
Hours of operation
J's is open Tuesday through Sunday from 7 a.m. to 6 p.m.
Their phone number is (850) 432-4180.
