Contrada Hills
Jubilee is a planned community slated for development on a 2,718-acre parcel in north Santa Rosa County near Pace, between Berryhill Road, Willard Norris Road and Chumuckla Highway. It was announced on March 20, 2007 at a grandiose event and has employed a high-profile advertising campaign (see below). The massive residential project by Atlanta-based the Eagle Group is planned to include 588 single-family houses in the first phase alone, priced between $275,000 to $1.5 million,[1] as well as a private golf club designed by PGA champion and Pensacola resident Jerry Pate.
Contents
Details
House designs
Jubilee plans to offer five standard house designs:
- Classical and Colonial Revival
- Lowcountry and Acadian
- Florida Vernacular
- Mediterranean Revival
- Craftsman
Golf club
The slated Jubilee golf club is a private 18-hole, 7,400-yard course designed by local PGA champion Jerry Pate. A full-featured clubhouse is also planned.
Marketing
Starting around January 2007, media companies Lamar Advertising and Bill Salter Outdoor posted several billboards featuring silhouettes of a cartoon boy and girl chasing a rabbit. The billboards had no other words or identifying logos. Representatives of the companies confirmed that the boards were part of a "teaser campaign" of a client who wished to remain anonymous.[2]
On March 20, 2007, the developers held an extravagant "announcement party" at the Saenger Theater featuring a private concert by country star Travis Tritt.
Subsequent marketing materials have described the development as the quintessential laid-back Southern town with slogans like, "Part memory lane, part Wisteria lane."
Financial problems
In July 2007, the developers of Jubilee were hit by five liens totaling nearly $4 million. The project was put on hold in August to pursue new financing avenues. A spokesperson for the Eagle Group said the company had "decided to cease what they were doing and reassess the current marketplace."[1]
References
External links
- www.jubileeflorida.com - Official website
- www.theeaglegroup.com - Eagle Group website
