McGuire's Irish Pub

McGuire's Irish Pub
Location	600 E. Gregory Street, Pensacola 33 Highway 98, Destin
Established	1977
Owner	McGuire Martin
Chef	Jim Martin
Slogan	"Feasting, Imbibery & Debauchery"
Map <googlemap lat="30.417814" lon="-87.202048" type="map" zoom="15" width="288" height="288"> 30.395525, -86.511741, 33 Highway 98 30.417952, -87.202365, 600 E. Gregory Street </googlemap>

McGuire's Irish Pub is a popular Pensacola restaurant and local landmark. Founded by McGuire and Molly Martin in 1977, the restaurant was originally located in Town & Country Plaza. McGuire's moved to its current Gregory Street location (Pensacola's original firehouse) in 1982. It is known for its on-site brewery and patron traditions, like kissing a stuffed moosehead and stapling autographed dollar-bill "tips" to the ceiling. A second location has also opened in Destin.

Restroom signage controversy

Since McGuire's first opened in Pensacola in 1977, its restroom signage has been playfully misleading; for instance, the sign on the women's restroom door states "Men's Room" with the small text "This way to" above, as well as a hand pointing toward the adjacent men's restroom, and vice-versa. Many patrons do not notice the smaller text or hand and hence walk into the incorrect restroom. The signs are widely recognised as a long-running joke and tradition. Similarly misleading signage was installed in the Destin location upon its opening.

The Destin restroom signage, now removed

On April 24, 2007, someone using the name "Chris Hall" filed a complaint with the Florida Department of Business and Professional Regulation (DBPR), claiming a man walked in on his fifteen-year-old daughter while she was in the women's restroom. Shortly thereafter, the Destin McGuire's was ordered by the DBPR to remove the confusing signage. The News Journal later reported that more than 3,000 patrons of the Destin location signed a petition asking for the return of the old signage within a 10-day period. General Manager Billy Martin defended the signs, saying "“We’re not trying to be malicious. It’s an Irish joke kind of thing.”

The story was picked up by the Associated Press and was published in various newspapers including the San Francisco Chronicle and the Seattle Post-Intelligencer, as well as other national news outlets and online blogs and web sites.

The order to remove the confusing signage at the Destin location did not apply to the McGuire's in Pensacola. However, on May 24, 2007, the News Journal reported that the Pensacola location had also been ordered to remove its similar signage after a DBPR inspection cited the restaurant for "lack of signage properly designating bathrooms". Notably, the Destin restaurant was inspected in January 2007 (as well as many times over the past several years) and was not at any time cited for the signage.

On May 26, 2007, the News Journal reported that McGuire's attorney Jim Reeves has recommended to owner McGuire Martin that he fight the order to remove the signs.