Difference between revisions of "Find ECAT"
(New page: thumb|right|Video plea including footage of "kidnapping" '''Find ECAT''' is a Wikipedia:viral marketing campaign launched by [[Escambia County Area Tr...) |
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'''Find ECAT''' is a [[Wikipedia:viral marketing|viral marketing]] campaign launched by [[Escambia County Area Transit]] in [[2008]] to promote the transportation service and demonstrate the importance of ECAT to the Pensacola area. | '''Find ECAT''' is a [[Wikipedia:viral marketing|viral marketing]] campaign launched by [[Escambia County Area Transit]] in [[2008]] to promote the transportation service and demonstrate the importance of ECAT to the Pensacola area. | ||
| − | The campaign purports that the ECAT mascot costume has been stolen, offering video 'proof' of masked assailants tackling the character as he walks on [[Pensacola Beach]].<ref>[http://www.youtube.com/watch?v=5NcYND_MdDA YouTube video of "kidnapping"]</ref> In a video message, ECAT general manager [[Travis | + | The campaign purports that the ECAT mascot costume has been stolen, offering video 'proof' of masked assailants tackling the character as he walks on [[Pensacola Beach]].<ref>[http://www.youtube.com/watch?v=5NcYND_MdDA YouTube video of "kidnapping"]</ref> In a video message, ECAT general manager [[Travis Lakin]] asked for the community's help in returning the costume. |
At the campaign's website, [http://www.findecat.com/ findecat.com], a blog tracks "sightings" of the character and explains why ECAT is "key to the community."<ref>http://www.findecat.com/?page_id=9</ref> | At the campaign's website, [http://www.findecat.com/ findecat.com], a blog tracks "sightings" of the character and explains why ECAT is "key to the community."<ref>http://www.findecat.com/?page_id=9</ref> | ||
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| + | After [[Travis Lakin|Lakin]] was suspended and ultimately fired by ECAT management company Veolia Transportation for allegedly abusing his position, the commercials and YouTube videos featuring him were discontinued. | ||
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Latest revision as of 17:36, 22 December 2008
Find ECAT is a viral marketing campaign launched by Escambia County Area Transit in 2008 to promote the transportation service and demonstrate the importance of ECAT to the Pensacola area.
The campaign purports that the ECAT mascot costume has been stolen, offering video 'proof' of masked assailants tackling the character as he walks on Pensacola Beach.[1] In a video message, ECAT general manager Travis Lakin asked for the community's help in returning the costume.
At the campaign's website, findecat.com, a blog tracks "sightings" of the character and explains why ECAT is "key to the community."[2]
After Lakin was suspended and ultimately fired by ECAT management company Veolia Transportation for allegedly abusing his position, the commercials and YouTube videos featuring him were discontinued.
 | This media-related article is a stub. You can help Pensapedia by expanding it. |
External links & references[edit]
- www.findecat.com – Official site
