Editing Find ECAT

[[Image:FindECATScreengrab.jpg|thumb|right|Video plea including footage of "kidnapping"]]
'''Find ECAT''' is a [[Wikipedia:viral marketing|viral marketing]] campaign launched by [[Escambia County Area Transit]] in [[2008]] to promote the transportation service and demonstrate the importance of ECAT to the Pensacola area.

The campaign purports that the ECAT mascot costume has been stolen, offering video 'proof' of masked assailants tackling the character as he walks on [[Pensacola Beach]].<ref>[http://www.youtube.com/watch?v=5NcYND_MdDA YouTube video of "kidnapping"]</ref> In a video message, ECAT general manager [[Travis Larkin]] asks for the community's help in returning the costume.

At the campaign's website, [http://www.findecat.com/ findecat.com], a blog tracks "sightings" of the character and explains why ECAT is "key to the community."<ref>http://www.findecat.com/?page_id=9</ref>

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==External links & references==
*[http://www.findecat.com/ www.findecat.com] &ndash; Official site
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[[Category:Marketing campaigns]]